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6 Writing Tips for Small Businesses from Successful Writers

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Lyn Hughes and her guests Matthew Teller, Paul Goldstein, Pheobe Smith

Confused and not sure where to turn? Writing for your business getting you down? It’s daunting and leads to frustration. There are so many articles out there giving you writing tips for your business and blogging efforts, and many of them have conflicting advice. But with daily practice, reading widely and editing yourself you’ll get it mastered.

You’ll find learning experiences in unexpected places

I thought I’d share with you the advice I was given at a seminar recently. It was an unlikely venue for a writing seminar – the Destination Show at London’s Earl Court, but it did not disappoint. What drew me to the seminar was the credibility of the panel.

They were all working journalists, authors and editors. As journalists and authors their advice comes from writing, editing and having their work published professionally . Let me introduce you to them:

The seminar was hosted by the Editor-In-Chief and Co-Founder of Wanderlust Magazine – Lyn Hughes, and her guests were Matthew Teller who’s an author, journalist and broadcast journalist for some of the major media players; Paul Goldstein who’s an award-winning wildlife photographer, writer, and raconteur; Phoebe Smith who’s an author and an editor at Wanderlust magazine, she has a wealth of experience of writing for magazines and newspapers all over the world.

Now you see why I was interested in what they had to say! Their advice was practical and can be used as a framework to guide you through your writing process.  It will help to bring consistency your writing in general – including the content for your business.

1. Research and write for YOUR audience

Find out who your customers are and write for them. Use terminology and language throughout that resonates and leads your reader through the content.

2. Headlines should be brief and captivating

Remember they should be on topic for that your reader knows what they are going to get.

3. Get your leading paragraph right

You have a short lead in to capture your audience. Reading an article is like meeting someone for the first time, you have around 7 seconds to impress them so that lead paragraph is all important.

4. Make sure that your piece has meaning

Just like a story you need to give your readers with a defined start, middle and end to the content.

5. Be inventive; don’t write from the same angle as everyone else

Building trust and showing authenticity is a must for your content writing. Don’t sit on the fence, make your points forthright and above all relevant.

6. Edit ruthlessly

Make sure your copy is tight. Get rid of pronouns, stale statement, clichés and superfluous adjectives. About 10% of your content should be culled in an edit!

So there you go some sage advice from some great writers and storytellers. These are all things that they work on every day. I’m working on them too! Writing, good writing is about putting in the work and then editing it to make it better. There aren’t any short cuts  If you take this advice and apply it to your content writing and editing on a daily basis, you’ll soon start to see the benefits.

What’s the best piece of writing advice you’ve been given? Share your experiences and tips in the comments section, let’s get a conversation going.

This article is written by Kittie Walker the Founder and CEO of Indigo Girl - It is from The Indigo Blog if you are not reading it on my blog please follow the link provided for more great content!


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